Short cv
Yehonatan is an accomplished marketing and creative executive with over 15 years of experience building global brand narratives, leading multidisciplinary teams, and shaping creative strategy for world-class technology and lifestyle brands.
For the past nine years, he has served as Global Creative Lead (Overseas Creative) at DJI, where he directed brand positioning, creative campaigns, and global communication strategy — helping the company evolve from an engineering-focused tech firm into an aspirational global brand.
Known for bridging creativity and strategy, Yehonatan brings a rare combination of conceptual vision, brand architecture thinking, and operational leadership. He excels in guiding teams to deliver consistent, insight-driven creative across regions, aligning storytelling with business objectives and cultural nuance.
Education
"Ha Midrasha", Beit-Berl, Israel | Fine arts 2001 - 2003
Tongji university , Shanghai, China | Film department 2006
Hochschule für Gestaltung Offenbach | Visual communication 2005 - 2011
Languages
Hebrew | German | English
Core Competencies
Global Brand Strategy & Positioning
Creative Direction & Campaign Development
Integrated Marketing Leadership
Cross-Functional & Cross-Cultural Team Management
Brand Architecture & Communication Frameworks
Digital & Content Strategy
Leadership & Organizational Development
Innovation and Design-Led Marketing
Brands i had the pleasure to work with so far
Porsche | Die Ärzte | Deutsche Bahn | Samsung | SAP | Kaufland | Techniker Krankenkasse | BG-ETEM | Frankfurt am Main | Clifford Chance | NESCAFÈ | Philip Morris | Good year | Zeiss | Sunexpress | Deutsche Flugsicherung | Breuninger | Sodastream | Motorola - Lenovo | Xenios | Herbert Quandt Stiftung | Deutsche Telekom | Bündnis Entwicklung hilft| DJI | Hasselblad | BMW Motorsport | Mercedes AMG
Awards
2017 - Film: DB Regio Baden Württemberg "Familie Baumann -Dacapo"
Silver - World Media Festival
2012 - Gold Record for selling over 200,000 copies of the Album AUCH by Die Ärzte
2011 - FIlm: Plot Point:
Short list Hessischer Filmpreis, Category Short Film
2009 - Film: Jack Box:
Short list Hessischer Filmpreis, Category Short Film
2008 - Film: Man Magnets Machine:
Short list Hessischer Filmpreis, Category Short Film
DAAD - Award for high-performance foreign student.
2007 - Scholarship for Studies | Anna Ruths Stiftung
Film: Death of love:
Gold in the category "Young professionals" Visionale Hessen.
Jury Award | S-I-N International short film Festival
Rhein-Zeitung Award | Film/Video24 Filmtage Koblenz
Short list Hessischer Filmpreis, Category Short Film